Pears and Apples
A word Hangawi, which is Korean Thanksgiving day, originated from Silla’s traditional day ‘Ga Bae’, meaning mid day of the month.
By adding ‘Han’ to the word, which means big, Hangawi refers to mid Autumn.
The night of full moon, is the day where people enjoy, play, dance with drinks and food. It is also the day you wish for great fortune and generosity.
Graphic Designer Chae Byung-rok was inspired by the progressively increasing and decreasing sizes of the moon and concentrated on the circular form of the full moon. He visually represented the immensely bright and smooth shape of the moon to be selfless and warm hearted.
The theme of the exhibition evolves around ‘purity of mind as a whole’, ‘wishes’ and ‘excitement’.
It displays thirteen new posters and four <fortune> poster series.
Poster / 700 x 990mm / Digital Printing + Gold Leaf / Self-initiated Work / 2017